Corporate Identity: WithHue

For this project we got introduce to the process of Corporate Indentity. We carry out demographic research, created a day in a life and a persona of an imaginary targetted audience. We started from scratch and slowly built up a brand.

For my brand I targeted new parents and focus on the idea of color therapy and how adult coloring book is a effective way for adults to relax and rest. My concept comes from allowing a new parent to share a set of coloring book with their kids. Letting them unwind while getting to spend time with their kids.